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How to Write the Perfect Copywriting Brief: A Comprehensive Guide

Copywriting is a skilled and professional approach to writing that persuades people to take a specific action. That action — whether it's...

What is the Difference Between Copywriting and Content Writing?

If you're looking at adding written content to your website, you might be wondering what the difference is between copywriting and...

What are Copywriting Newsletters and How To Use Them in Business

Newsletters, or copywriting newsletters, have a lot of appeal for many businesses. But, getting started with one can be quite an...

A No-Nonsense Guide to Cold Email Copywriting

Cold email copywriting can be a highly effective way for businesses and individuals starting their new ventures, without needing too many...

5 Critical Questions to Ask Before Hiring a Writer

If you're reading this article, it's probably because you've considered hiring a writer but you're not quite sure where to start. (Or,...

3 Constant Struggles Between Writers and Editors

It is so important that an editor makes the guidelines clear from the get-go. Likewise, it's important that writers are transparent about th

Here's Why Hiring a Content Strategist is the Safest Investment You Can Make

When it comes time to grow your business and take it to the next level, you'll have to decide what's worth investing in, and what you can...

7 Reasons Your Written Content Isn't Getting Read

You've been pushing out articles on your website for a long time now. You've shared what you thought were interesting topics, you know...